1. 研究目的与意义
Public service advertisements are designed and promoted to convey to the whole society good social virtues that are conducive to the harmonious development of society and human beings. An innovative and excellent public service advertisement can help people to reflect on their bad habits, which in turn can help to improve the bad social climate and create a harmonious society.Unlike commercial advertising, public service advertisements do not aim to make a commercial profit. As a special kind of speech act, public service advertisements need to study the characteristics of the public and intervene in people''s minds in order to achieve the effect of 'Doing Things with Words'. From the existing literature, the research on public service advertisements is far less than that on commercial advertising. Moreover, there is a lack of literature on the analysis of public service advertising design from the speech act theory.Speech act theory can be a good way to elucidate the potential connection between speech and act, thus helping speech to serve act in a better way.Therefore, it is very relevant and necessary to study how to design public service advertisements from the perspective of Speech Act Theory. Moreover, this research can provide a more perfect idea for the design of public service advertising and help optimize the future development of public service advertising. |
2. 研究内容和预期目标
research content: analyze the inner connection between speech act theory and public service advertisements, and combine speech act theory to design quality public service advertisements that meet the development of the times and the psychology of the audience. key issues to be solved: focusing on five major types of speech acts, supplementing by speech art and audience psychology, this paper aims to study the design ideas of different types of public service advertisements. outline:
剩余内容已隐藏,您需要先支付后才能查看该篇文章全部内容!
3. 国内外研究现状
|